aguynameddoug.com
Strategist. Culture builder. Curious person figuring out what comes next — in public, on purpose.
I've spent my career at the intersection of data-driven strategy and human-centered work — running experimentation programs, building inclusion frameworks, and asking the question most people skip: how do we actually know if this is working?
Right now I'm leaning hard into AI — not as a spectator, but as someone actively learning, building, and connecting it back to real organizational problems. I'm especially interested in what happens when agentic systems meet culture, commerce, and the messy middle of how people work.
I know the kind of work I do best: sitting at intersections, asking useful questions, and staying curious about what comes next.
Background
Digital strategy, A/B experimentation, inclusion program design
Currently exploring
Agentic AI, measurement credibility, ERGs as a strategic business imperative
Home base
Dallas, TX — at Southwest Airlines
On my mind lately